Dr Preema Vig at the reception of Dr Preema London Clinic, a leading ethical aesthetic clinic in Mayfair

Protecting Patients & Elevating Standards in Aesthetic Medicine

BCAM’s Mission Statement: What It Means for Our Clinic

As a doctor who qualified in 1997 and has been practising aesthetics since 2003, I have always believed that our specialty must be rooted in safety, honesty, and ethical care. These are not just words for me; they are the principles that guide every decision I make at my clinic on Park Lane.

That is why I was so encouraged to see the British College of Aesthetic Medicine (BCAM) refresh their mission statement:
“Empowering clinicians. Elevating standards. Protecting patients.”
Having been in aesthetic medicine for over 22 years, this message truly resonates with me—and reflects much of what I have stood for throughout my career.

Why BCAM’s Mission Matters

BCAM is the leading professional body for doctors and dentists practising aesthetic medicine in the UK. Their work focuses on education, professional development, and—above all—public safety. As a registered charity, they play an important role in shaping standards and offering support to practitioners like myself, so that we can continue to serve patients with integrity and care.

Their mission statement may be short, but each phrase carries enormous weight. I want to share what it means to me personally, and how it connects to the way we practise at our clinic.

Empowering Clinicians

For me, empowerment in this field comes from knowledge, support, and continuous development. I began my aesthetic training in 2003, when the specialty was still emerging, and I have dedicated the past two decades to refining my expertise. I know from experience how important it is to keep learning, to share knowledge, and to feel supported by a professional network.

BCAM empowers its members through education, appraisal, revalidation, conferences, and access to resources that keep us updated and protected. We carry that same philosophy into our clinic. We ensure that our team is always learning, mentoring, and improving—because when clinicians are empowered, our patients ultimately benefit.

Elevating Standards

This is something I take very personally. In aesthetics, standards must go beyond technique alone. Of course, technical excellence is vital, but true elevation comes from ethics, transparency, and accountability.

At our clinic, we commit to raising standards in every aspect of care—whether that is ensuring full and informed consent, using only trusted and safe products, or taking the time to create treatment plans that are genuinely right for each individual.

Over the years, I have seen how this profession has evolved, and I am proud that our clinic has contributed to that progression by practising responsibly and always striving for the highest quality.

Protecting Patients

Above all else, this is the cornerstone of what we do. Patient safety and wellbeing are at the very heart of our practice. Protecting patients is not simply about preventing harm; it is about creating an environment of trust, openness, and honesty.

When a patient walks into our clinic, we want them to feel confident that they will receive guidance that is both professional and ethical. We are always honest about what a treatment can and cannot achieve, and we will never recommend something that isn’t in the patient’s best interest.

For us, protecting patients means safeguarding not only physical safety, but also emotional wellbeing, trust, and dignity

Facial aesthetic injection treatment at Dr Preema London Clinic in Mayfair

How BCAM’s Mission Aligns with Our Values

I see BCAM’s new mission statement as an affirmation of the values that I have built my career upon.

● Empowering Clinicians: We believe in supporting colleagues and mentoring our team, ensuring we all grow together for the benefit of our patients.

● Elevating Standards: With over 22 years of aesthetic experience, we are committed to ethical practice, continuous learning, and setting an example for best practice in our field.

● Protecting Patients: Every decision we make, from consultation to aftercare, revolves around patient safety and wellbeing.

These principles are not new to us—they have been our guiding philosophy for two decades. But seeing them captured so clearly in BCAM’s mission statement is incredibly validating.

Dr Preema Vig and her team performing a CoolSculpting treatment at Dr Preema London Clinic in Mayfair

Why This Matters to Patients

As a patient considering aesthetic treatments, you may wonder why a professional body’s mission statement is relevant to you. The answer is simple: it directly affects the quality and safety of the care you receive.

When practitioners like myself align with BCAM’s values, it means you can expect:

● Honest, transparent advice

● Treatments grounded in medical training and ethical standards

● A safe, supportive environment where your wellbeing always comes first

At our clinic, this is exactly what we strive to deliver every day.

HIFU, Emsculpt Neo and TruSculpt Flex body contouring machines at Dr Preema London Clinic in Mayfair

Final Thoughts

BCAM’s statement—“Empowering clinicians. Elevating standards. Protecting patients”—captures the essence of what aesthetic medicine should be. For me, it is not just a professional guideline; it is a personal commitment.

I have dedicated over two decades to ensuring that our patients receive the safest, most ethical, and most effective care possible. Aligning myself with these values is not optional—it is who I am as a doctor, and it is what our clinic stands for.

So when you step into our clinic, you can be assured of one thing above all: your safety, your trust, and your wellbeing will always come first.

Reception desk and waiting area at Dr Preema London Clinic in Mayfair