Changing attitudes towards the controversial treatment has seen an increase in women hoping to retain their youthful looks, with over 2 million procedures being carried out in the U.K. each year.
Research shows the average age of the Botox patient in the U.K is 35-44 years old with 70 percent of customers claiming they use the non-surgical treatment to look ‘a little fresher’, while our search for eternal youth has seen the industry boom to more than £1.7 billion.
For those that don’t know, Botox is a drug prepared from botulin, used medically to treat certain muscular conditions and cosmetically to remove wrinkles by temporarily paralysing facial muscles.
However you may be surprised that research shows that 84% of youth seekers don’t even know which chemicals are going into their face, or if the injections actually contain the key ingredient Botulinum toxin, with as much as 15% seeking corrective surgery afterwards.
Despite these risks, experts are finding even more uses for the seemingly magical serum with a few shots now promised as a cure for frizzy hair, excessive sweating and can even be injected into the soles of the feet as a preventive measure for painful stilettos.
So how much are beauty seekers prepared to pay? Well, a session can range anywhere from £199 to £600 with the customer needing to top up at least twice a year. However the hefty fee isn’t always the only price to pay as there are a string of horror stories ranging from botched jobs, allergic reactions the risk of looking like a wax work figure costing far more in the long run.
So is Botox genuinely a gift from science or a risky procedure for the sake of vanity? Well, the jury is still out on that one, but one thing is for sure, if you’re going to get it done you need to do your research – but don’t worry we’ve got all your questions answered!
We’ve called on expert Dr.Preema (http://drpreema.wpengine.com/ ) a specialist within the cosmetic procedures to give us the Botox dos and don’ts!