1. Describe your company

I set up Dr Preema London Clinic in response to a growing demand from my private, non-surgical client base, combined with my passion for the latest (and clinically validated) non-surgical aesthetic technological advancements.

2. Describe your career path

I trained at the Royal Free Hospital School of Medicine in London and qualified as a doctor in 1997. Originally, I wanted to specialise in surgery and thoroughly enjoyed A&E, but I didn’t really want to continue the night shifts. Instead, I qualified as a GP in 2003.

It was then that I decided to train in aesthetics as a sideline. At the time, although non-surgical injectable practices existed, there were only a handful of practitioners with an ‘artistic’ eye. As my client base continued to grow through recommendations, I discovered I loved the difference that ‘tweakments’ made to people’s self-esteem and confidence. I also realised that my role carried responsibility, and patients respected my forthright and honest feedback if I felt that they didn’t require additional, or any, treatments.

In 2006, I noticed a tiny advertisement in the British Medical Journal for a central London clinic doing injectables. I was interviewed by the renowned American plastic surgeon Dr Barry Cohen, who was setting up an aesthetic clinic, Beyond MediSpa, in Harvey Nichols. He gave me the job on the spot and within four months I was promoted to medical director. Ten years later, I am still there. Meanwhile, I have continued to build my own private practice, starting out in Kensington and then moving to Harley Street. Eighteen months ago, I acquired my own clinic on Devonshire Place in Marylebone.

3.What has been the most positive surprise of your career?

I love being able to have a positive impact on the lives of my patients. I take the time to listen and reflect, and lead them to making their own decisions. Over the years, some of my loyal clients have become friends.

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