Most of us have heard about retinol (which is the scientific name for vitamin A) Scientific research has proven that retinol is a powerful tool in the prevention of skin ageing; it has been proven to boost collagen, increase firmness, help with uneven skintone, brighten skin, smooth the skin and tighten pores.

How does Retinol work?

Simply by promoting the growth of new skin cells by allowing the skin to shed it’s dead cells faster, this then allows new cells and collagen to develop, which improves the appearance of the skin.

We asked Dr Preema Vig for her opinion and she said that …”Over the last decade retinol got left behind as a key anti-ageing ingredient, mainly because it was seen as quite an aggressive skincare solution that caused dryness and irritation that was only available on prescription. Not anymore, recent technological advances have meant that retinol is available in off the shelf products, is safe to use and when bolstered with other key ingredients it delivers a youthful radiance, firmness and improved appearance of wrinkles.”